BMW Group India has set a new benchmark in the luxury automotive segment by recording its highest-ever car sales in the first nine months of 2025, reflecting the brand’s continued dominance in both the conventional and electric vehicle markets.
The German automaker sold a total of 11,978 cars — comprising 11,510 BMWs and 468 MINIs — between January and September 2025. Alongside this, the brand’s two-wheeler division, BMW Motorrad, achieved 3,976 motorcycle deliveries, showcasing strong performance across all product categories.
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BMW India’s Best-Ever Q3 Performance
The third quarter (July–September 2025) was particularly remarkable for BMW Group India, registering the company’s highest-ever Q3 sales and a 21% year-on-year (YoY) growth. September 2025 also stood out as BMW’s best-performing month, fueled by new GST pricing benefits and heightened festive season demand.
This consistent sales surge reinforces BMW’s leadership in India’s luxury car segment, which has been steadily recovering from global economic fluctuations.
CEO’s Statement: Customer-Centric Strategy Paying Off
Commenting on the record-breaking performance, Mr. Hardeep Singh Brar, President and CEO of BMW Group India, stated:
“BMW Group India has continuously succeeded in attaining high growth throughout 2025. The highest-ever sales in the first nine months and the third quarter reflect our unparalleled focus on customer centricity. Our strong product portfolio, excellent aftersales service, and personalized brand experiences have significantly boosted demand.”
He further emphasized that the company’s long-term vision revolves around strengthening its market share in India’s luxury car space while maintaining the essence of JOY and Sheer Driving Pleasure — BMW’s timeless brand promise.
With a healthy order bank and increasing interest from premium buyers, BMW Group India is confident of closing 2025 with another record-breaking annual sales figure.
Luxury EV Leadership: BMW Dominates the Segment
BMW continues to hold the crown as India’s most preferred luxury EV brand. Between January and September 2025, the company delivered 2,509 electric BMW and MINI cars, achieving a massive 246% YoY growth in EV sales.
Electric vehicles now account for 21% of BMW Group India’s total car sales, marking a significant shift in the country’s premium automotive landscape.
The BMW iX1 emerged as the highest-selling electric model, while the BMW i7, the brand’s luxury flagship sedan, secured the second spot.
In a notable milestone, BMW Group India surpassed 5,000 total electric vehicle deliveries by the end of the third quarter, highlighting its accelerating transition toward sustainable mobility.
Rising Demand for Long-Wheelbase Luxury Models
The long-wheelbase (LWB) lineup has become a key growth driver for BMW India. Between January and September 2025, BMW’s long-wheelbase models, including the 7 Series, 5 Series, 3 Series, and iX1, recorded a 169% YoY growth, with 5,720 units sold.
These models now account for half (50%) of BMW’s total car sales, underscoring the Indian market’s strong preference for rear-seat comfort and extended cabin luxury.
Among sedans, the BMW 3 Series remained the best-seller, contributing 16% of total BMW car sales.
MINI India: Iconic Design Meets Modern Performance
BMW’s lifestyle-oriented brand MINI also witnessed impressive traction in the Indian market. During the first nine months of 2025, MINI delivered 468 cars, with the MINI Cooper S leading the sales chart.
The Cooper S recorded a 90% year-on-year growth, thanks to its sporty performance, retro design appeal, and growing interest from younger urban buyers seeking premium compact cars.
BMW Motorrad: Powering Ahead on Two Wheels
BMW Motorrad — the brand’s motorcycle division — continued its strong momentum with 3,976 motorcycles sold between January and September 2025.
The BMW G 310 RR, a locally produced “smart-cc” motorcycle, was the most popular model in the portfolio, attracting enthusiasts with its dynamic performance and accessible pricing.
Among imported models, the BMW R 1300 GS and GS Adventure (GSA) dominated sales, maintaining their legendary status in the adventure-touring category.
Key Highlights: BMW Group India (Jan–Sep 2025)
| Category | Sales Figures | Growth (YoY) | Top Models |
|---|---|---|---|
| Total Cars (BMW + MINI) | 11,978 units | +21% | 3 Series, iX1, i7 |
| BMW Cars | 11,510 units | — | 3 Series, iX1, 7 Series |
| MINI Cars | 468 units | +90% | MINI Cooper S |
| EVs (BMW + MINI) | 2,509 units | +246% | iX1, i7 |
| Long Wheelbase Models | 5,720 units | +169% | 7 Series, 5 Series |
| Motorcycles (BMW Motorrad) | 3,976 units | — | G 310 RR, R 1300 GS/GSA |
Why BMW Group India Is Growing So Fast
Several strategic factors have contributed to BMW’s outstanding performance in 2025:
- Product Diversity:
The company’s aggressive product offensive — including new launches in both the ICE and EV segments — has kept customer excitement high. - After-Sales Excellence:
BMW’s commitment to premium service experiences and comprehensive maintenance packages enhances customer satisfaction and retention. - Financial Flexibility:
Attractive financing options, low-interest schemes, and exchange programs have made luxury ownership more accessible. - Localized Production:
Local assembly at BMW’s Chennai plant has helped maintain competitive pricing and reduce waiting times for popular models. - EV Ecosystem Expansion:
BMW continues to invest in charging infrastructure and aftersales support, making EV adoption easier for Indian luxury car buyers.
BMW’s Path Forward: Driving into the Future
BMW Group India’s performance in 2025 underscores the brand’s long-term commitment to the Indian market. With growing consumer interest in luxury EVs and a strong portfolio of locally produced vehicles, BMW is well-positioned to further strengthen its market share.
Looking ahead, the company aims to expand its EV lineup, introduce new LWB variants, and enhance digital retail channels for a seamless customer experience.
As India continues its journey toward electric and premium mobility, BMW’s success story sets a new standard for innovation, luxury, and sustainability.
FAQs
How many cars did BMW Group India sell in 2025 (till September)?
BMW Group India sold 11,978 cars between January and September 2025, including 11,510 BMWs and 468 MINIs.
How did BMW perform in Q3 2025?
BMW achieved its highest-ever Q3 sales in India, growing 21% year-on-year from the same period in 2024.
Which BMW electric car is the best-seller in India?
The BMW iX1 is currently the best-selling electric BMW in India, followed by the flagship i7 sedan.
Final Thoughts
BMW Group India’s record-breaking 2025 performance highlights the brand’s ability to balance luxury, innovation, and sustainability in a rapidly evolving market. Whether it’s the surge in EV sales, the rising popularity of long-wheelbase sedans, or the continued dominance of its motorcycles, BMW’s “Sheer Driving Pleasure” continues to captivate Indian hearts.
With the festive season momentum and an expanding electric portfolio, BMW is steering confidently toward another historic year of growth in India.